Educators

Do you have the Right Adviser?

  • The Banker works for the Bank.
  • The Agent works for the Insurer.
  • The Salesman works for Commission.
  • The Client Owned Adviser® works for the Client.

Holistic, Independent & Dedicated Adviser
who is Truly Your Own

COAdviser™ aka Client Owned Adviser®

Only The Best

Highest Quality & Stringent Selection

A Client Owned Adviser® must fulfil ALL 7 of the following Criteria:

1

Must be an independent adviser. Cannot be an exclusive agent of a single insurer or a salaried employee of a bank. The financial institute owned by any product manufacturer (eg. insurer) must be less than 50%.

Why? Isn’t it obvious? In fact, some product manufacturers form separate companies to "push" their products by incentivising "independent" advisers.

2

Has direct access to multiple product & service providers.

Why? This is absolutely necessary for competitive analysis to get the best deal.

3

Registered with the Monetary Authority of Singapore (MAS).

Why? No cowboys allowed here.

4

Holds a Professional Qualification like CFP, ChFC or IBF Advanced.

Why? Anything less would be a compromise on the quality of advice.

5

Has at least 5 years’ of practical experience advising clients in holistic wealth management covering cash management, insurance, investment, real estate, retirement advice, etc.

Why? You won’t want a houseman as your surgeon.

6

Works on a single compensation (fee or/& commission) and cannot have a commission-only model.

Why? This is to avoid double compensation and commission bias.

7

Provides an ongoing client advice on retainer service.

Why? A client-first adviser should provide a good follow up service. Growing wealth is like nurturing a child. It is a continuous process.

The Salesperson Vs. The Professional

"It all boils down to 2 Different Models and Philosophies:
the Salesperson versus the Professional."

— Genevieve Cua, Personal Finance Editor

Salesperson Professional

99%

of 20,000+

1%

of 20,000+

Company Owned

Loyalty to Company through Volume of Products sold

Client Owned

Loyalty to Clients through Quality Advice

Commission &/or Salary

Paid by Bank, Insurer or Financial firm

Commission or/& Fee

On Clients' Payroll

Sales Quota

Performance Benchmark

Acquire Clients

Value through Economy of Scale

Product Centric

Product & Presentation to fit plan

Advice Centric

Understand, Analyse then Plan

Focused

Concept or Modular

Holistic

Detailed & Tailored

Single Supplier

Represents Only One bank or insurer

Multiple Suppliers

Access to Many Financial Institutes

Bureaucratic

Limited Services

Open Platform

Comprehensive

Persuasive

Comfort, Friendly, Relationship

Educational

Knowledge, Skills & Strategies

Decision through Emotion

Greed, Fear, Psychology, Wants, etc.

Decision through Logic

Recommendation by Industry Standards

Dependent

Trust, assumption, etc.

Empowerment

Power through Education

Minimum Qualifications

Company Awards & Designations

Professional Designations

Industry Certifications (CFP® or ChFC®)

Subsequent Review

New Product Purchases or None

Yearly Review

Holistic Wealth Management